A Neoclassical-Revival in San Fran With $32-Million Views

by hookedonhouses on September 22, 2010

2701 Broadway Street exteriorWhen a reader sent me the link to this listing in San Francisco, the exterior of the huge, 4-story Neoclassical-Revival home didn’t excite me much at first. It looks more like a hotel than a house and boasts a whopping 16,000 square feet, which seems a little overwhelming to me–as does the $32 million price tag.

But then I saw the gorgeous interior photos and was hooked. I must have spent half an hour going over and over them all today, so I had to share a few with you.


The house was built in 1910 for a lumber magnate and was later renovated and restored with amazing attention to detail in the late 1990s.

dining room

Designer Stephen Shubel is responsible for the elegant decor.

Broadway Street-kitchen

I really love the less formal spaces in the home, like this breakfast nook:

kitchen table and booth

And the “Art Room:”

art room

I could definitely handle a bathroom like this:


But my favorite thing has to be the views from the upper floors and–be still, my heart–the rooftop terrace (the listing says there are unobstructed views from the Golden Gate Bridge to the Bay Bridge and city skyline):

rooftop terrace

Want to go in on it with me? I figure at least 4 families could live here together comfortably, if we each take one floor! Check out the listing and SocketSite for all the photos and information.

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Sheila September 22, 2010 at 6:58 am

Oh, man — what a kitchen! Oh, MAN — what a house! Lovely.
.-= Sheila´s last blog ..Spelling 101- duct tape vs duck tape =-.

pattie and allie September 22, 2010 at 7:02 am

Amazing! Very unexpected from the exterior picture. The interior actually looks like a LIVEABLE home that a family could enjoy. Thanks Julia!
xoxo Pattie
.-= pattie and allie´s last blog ..Meatless Monday!! Laotian Eggplant with Tomatoes- Onions and Mint Fresh Corn Bread Pudding =-.

Samantha September 22, 2010 at 7:07 am

Love love love the round island in the kitchen and the lighting! Very chic for this house. And like you, my favorite part would have to be the upstairs deck! Where can I find more pictures of this house??
.-= Samantha´s last blog ..Waiting… =-.

hookedonhouses September 22, 2010 at 7:19 am

The link to the listing is at the end of the post (where it says “the listing,” and it’s underlined). Or just click this:



Jess @ Frugal with a Flourish September 22, 2010 at 7:08 am

Be still my heart – that kitchen island is AMAZING!!! Hmmm.. 4 families you say?? (Are you allergic to cats?) :)
.-= Jess @ Frugal with a Flourish´s last blog ..GIVEAWAY- A Custom Shade for You! =-.

hookedonhouses September 22, 2010 at 7:20 am

Cats are welcome, although pets could get lost in a place this big…

Kimberlee J. September 22, 2010 at 7:09 am

I am putting this on file just in case I ever move to San Fran and need a place. Gorg!
.-= Kimberlee J.´s last blog ..The Winner of Two Books =-.

christy September 22, 2010 at 7:27 am

Unbelievably gorgeous! Love it! Especially the orange dining chairs and that kitchen nook. Ooh la la!
.-= christy´s last blog ..Movie time! =-.

lucy September 22, 2010 at 7:46 pm

how happy do they make this room feel ? !!!

Amanda @ Serenity Now September 22, 2010 at 7:36 am

OH, Swoon!!!! To quote Rachel Zoe, “I die!” 😉 That kitchen is simply fabulous. They made a huge, cavernous place very homey.
.-= Amanda @ Serenity Now´s last blog ..This the Week =-.

Katie @ Katie Beth Interiors September 22, 2010 at 7:41 am

Wow this house is incredible! I love how classic in design it is, but has so many fun modern touches!
.-= Katie @ Katie Beth Interiors´s last blog ..I’m So Excited… =-.

Brigid September 22, 2010 at 7:53 am

Oh wow, what a dream! Just beautiful….makes me wonder now why I didn’t listen to my instincts and paint with white….it’s gorgeous!! ( I am in, with the four families) :)

Pat September 22, 2010 at 8:04 am

Whew..I could barely drag myself away from all those wonderful pictures! I think this may be the most perfect house I’ve ever seen. I LOVE IT!! Talk about your view!
Kudos to a fantastic designer. That’s a lot of sq footage to turn into a warm, yet elegant home, and it was accomplished so beautifully.
Excuse me, I’m now going back to spend another hour looking at the photos…and daydreaming!
.-= Pat´s last blog ..More then a cake mix =-.

Barb September 22, 2010 at 8:11 am

See..I knew big was beautiful!!!!!

Janet September 22, 2010 at 8:18 am

Amazing! I love the color palette. Beautiful!

The price tag is insane, it IS an awesome home, but $32M is just some weird fantasy price tag. No way it will sell for that.

A few things I found odd/funny/interesting; the very unpretentious shoe inventory, the red “etsy” print, and the four bed bunkroom (in a seven bedroom home) things that you wouldn’t associate with a $32 M dollar home.
.-= Janet´s last blog ..DIY Beaded Chandelier =-.

Catherine September 22, 2010 at 8:24 am

I’ll move in there with you in a heart-beat!
.-= Catherine´s last blog ..Coffee Flavored Coffee =-.

Catherine September 22, 2010 at 8:26 am

And I don’t even know you! The place is big enough that we could stay out of each-other’s way if we don’t get along. 😉
.-= Catherine´s last blog ..Coffee Flavored Coffee =-.

Melenie September 22, 2010 at 8:32 am


I have an unnatural obsession with San Francisco. It just went into over-drive. I would LOVE those views! And, the kids’ bedrooms are so darn cute!

Tricia Rose September 22, 2010 at 8:43 am

Stephen Shubel is such a wonderful designer – although I prefer his own house!

I’m wondering if this belongs to Danielle Steele…

jeannine520 September 22, 2010 at 10:41 am

Nope, Danielle Steele has the former Spreckles Mansion

karin/lifeinsmallchunks@blogspot.com September 22, 2010 at 8:46 am

Let’s see…16,000 square feet on four floors? So each floor would be about 4,000 square feet, right? Yeah, I think four families, easy! do you think they’d come down just a little on that price? Like maybe down to about $899,000? :>) I’ll take the top floor, since the interior space is a lot smaller and I don’t have kids at home now!

middlesister September 22, 2010 at 8:46 am

Who wouldn’t want to live in San Francisco? The interior is over the top. Adore the dining room!!

Gerry September 22, 2010 at 8:53 am

Love, love, love it! I agree with Brigid, the white is fabulous. Not cold and sterile feeling at all. If my Mega Millions ticket is a winner, I’m in.

Sarah September 22, 2010 at 8:56 am

My husband and I are moving to San Fran at the end of this year. This sure beats the 1 bedroom apartments I have been looking at on Craigs List. Now, where can I find an extrea 32 million lying around?!? Better start playing the lotto. Gorgeous interiors. I especially love all of the trim and attention to detail on the walls. I hope you don’t mind if I link this to my site? Too pretty not to share 😉
.-= Sarah´s last blog ..Theres an island way out in the sea =-.

hookedonhouses September 22, 2010 at 9:29 am

I never mind links–the more the merrier! :-)

MissCaron September 22, 2010 at 9:01 am

Count me in!!! Absolutely gorgeous!!!

Lisa September 22, 2010 at 9:08 am

wow! just..WOW!

its fantastic!
.-= Lisa´s last blog ..new additions- new adventures =-.

Cheryl September 22, 2010 at 9:14 am

It’s beautiful. Surprisingly “homey” despite all the square footage. A best seller could be written on that terrace. I would love to move in – maybe as a winter residence but I’m also dreaming of a lake I found for sale in Bracebridge, Ontario (Bonnie Lake). It’s a steal at $12 million. Perhaps we could all split on it for our summer homes? So far I have secured $200 towards the purchase.

hookedonhouses September 22, 2010 at 9:29 am

I can match your $200. Let’s do it! :-)

Jena @ Involving Color September 22, 2010 at 9:19 am

Wow, what a gorgeous home! I’d totally go in on this house with you :)
.-= Jena @ Involving Color´s last blog ..New Front Door – Part 2 =-.

Suzy September 22, 2010 at 9:25 am

I used to live two blocks from that house for many years and walked by it often. I still miss my old neighborhood!
.-= Suzy´s last blog ..Technical Difficulties =-.

Laura September 22, 2010 at 9:26 am

Wow… amazing, but $32 million?? I bet the property tax on that place, costs as much as my house! There was a house for sale down not too far from here and it had a $29 million price tag and property taxes of $168k a year!! I’m not in the know regarding whether that is high or not, but it certainly made my jaw drop!
.-= Laura´s last blog ..Appreciating what is on your doorstep =-.

hookedonhouses September 22, 2010 at 9:30 am

Yeah, it’s hard to imagine paying that much in property taxes alone. I think it’s one of those “If you have to worry about coming up with $200K a year, than this house is not for you” kind of things. It’s hard to imagine! -Julia

A House and Home September 22, 2010 at 9:32 am

It’s exactly what I am looking for…about five or six times bigger. Beautiful inspiration. T hanks for sharing.
.-= A House and Home´s last blog ..Bedroom Inspiration =-.

Alison Agnew September 22, 2010 at 9:34 am

There is not one thing I don’t adore about that house! It is g.o.r.g.e.o.u.s.!!! Thanks for posting!
.-= Alison Agnew´s last blog ..An Ordinary Monday =-.

js September 22, 2010 at 9:46 am

I’m pretty sure we walked by this house when we visited San Fran. There are a lot of houses there with views like this – I figured the prices would be huge! I would love to go through each one of them.

the 7msn ranch September 22, 2010 at 9:57 am

The breakfast nook photo just cracks me up…half-eaten bowls of cereal and soft-boiled eggs in the pass-through. Catalog Living would have a field day with that one.
.-= the 7msn ranch´s last blog ..Why did the pig cross the ditch =-.

hookedonhouses September 22, 2010 at 10:10 am

Yeah, I bet they shooed the kids out of the booths so they could take that pic. Ha. -Julia

Maureen September 22, 2010 at 10:04 am

It has quite the price tag on it.
But wow what a place or should I say palace.

Cherie Thomas-Wood September 22, 2010 at 10:35 am

WoW this would be ideal for a Bed & Breakfast especially where it’s located in San Francisco!

Becky @ Farmgirl Paints September 22, 2010 at 10:56 am

With that price tag it would have to be 40 families! Love it though. Absolutely gorgeous:)
.-= Becky @ Farmgirl Paints´s last blog ..My Brie and Fashion Week =-.

Lisa Mackin September 22, 2010 at 11:04 am

Wow! I love the island in the kitchen…and the white bathroom is beautiful too. I’ve got to get to San Francisco sometime! Looks like some interesting architecture there.

Lindsay@Tell'er All About It September 22, 2010 at 11:16 am

OMG…..I just can’t say anything else but OMG….

on the flip side, though – it’s on one of the busiest street corners in the city…blech!!! But those views….WHO CARES?!?!?!?!?
.-= Lindsay@Tell’er All About It´s last blog ..Cork floor Redux =-.

Amy Button September 22, 2010 at 11:53 am

This house is completely amazing. It doesn’t seem to be pretentious which is what I thought it would be from the looks of the outside. Of course, it also makes me realize that the kitchen I’m dreaming of comes with a ridiculously high price tag.
.-= Amy Button´s last blog ..Today =-.

HollyM September 22, 2010 at 12:20 pm

Sure, I’ll go in with you – – but who gets the top floors and the terrace? DIBS!!

Pamela Rosenberg September 22, 2010 at 12:28 pm

A little out of my league … well a lot out of my league but I do love that kitchen – spectacular.
.-= Pamela Rosenberg´s last blog ..Inspired By The Wynn Hotel Or I Love You Steve Wynn =-.

HollyM September 22, 2010 at 12:29 pm

On second thought, I just want the master suite. Imagine yourself in front of that fireplace, on that chaise, looking at that view. Died. Gone to Heaven.

Amanda September 22, 2010 at 12:59 pm

My Mom and I are IN….Let me know the details….!

Amanda September 22, 2010 at 1:01 pm

My Mom and I are IN…get back with the details..:)

Lizzy-Beth September 22, 2010 at 1:06 pm

I want to float down those stairs in a big dress.
.-= Lizzy-Beth´s last blog ..It Was All Going Too Well =-.

Jocelyn Stott September 22, 2010 at 1:17 pm

This place. Wow. Stunning. I love the Art Room too – what a GREAT thing for a kid to have.
.-= Jocelyn Stott´s last blog ..Oh My =-.

Kim September 22, 2010 at 1:26 pm

What a beautiful interior. Totally not what I expected.

Cheri@IHeartOldHouses September 22, 2010 at 1:38 pm

I’d be happy just to afford an apartment is San Francisco, but this place is incredible! I’m especially loving the dining room…those citrus-colored chairs are too cool!

Miz Booshay September 22, 2010 at 1:55 pm

What a spectacular home. Who would guess it was so comfortable and homey from the looks of the outside.

I want to live in the Au-pair suite. I’d be happy there ;o)
.-= Miz Booshay´s last blog .. =-.

Pamela @ Atmosphere ID September 22, 2010 at 1:57 pm

Lovely! I would go in on it with you, unfortunately I could never afford an entire floor. Maybe just a room (one of the small rooms)?
.-= Pamela @ Atmosphere ID´s last blog ..MIA =-.

Ms. Pearl September 22, 2010 at 2:21 pm

I looked at all the pictures and my mouth is still hanging open. An indoor basketball court! Those views! Yowza, I’d settle for the au-pair suite!

Nichole September 22, 2010 at 3:27 pm

I love the inside, but you are correct about the terrace. I LOVE IT!
.-= Nichole´s last blog ..There’s A Hole In My Bucket- Dear Liza- Dear Liza =-.

Nicole M. September 22, 2010 at 4:07 pm

You know as much as I love looking at houses I usually can find one reason why ‘that’ house wouldn’t work for me. It’s my coping skill for staying in my 2200 sq. ft Victorian home from 1890 that has afforded us a cheap mortgage in todays economy. But, this house is the first house I’ve seen that I can totally picture myself living in. I love that staircase. I love the dining room. I even would take it as is with the decor. I love that island. I love that idea of oval. I have to keep that in mind for my kitchen remodel.

Juju at Tales of Whimsy & Vintage Whim Wham! September 22, 2010 at 4:25 pm

Gorgeous. And you’re right: it’s HUGE.
.-= Juju at Tales of Whimsy & Vintage Whim Wham!´s last blog ..Book-to-Movie Discussion- The Last Song =-.

Bre September 22, 2010 at 4:37 pm

I left my heart in San Francisco! That house is gorgeous! It definitely looks like a stately hotel from the curb, but the interior is fantastic. I love the kitchen (I’m a sucker for a functional, yet beautiful, island) the bathroom is every girl’s dream and the rooftop terrace? Shut. the. front. door. It’s beautiful! Outdoor living space with those views?! If I ever win Powerball I’ll see what I can do! Great post!
.-= Bre´s last blog ..Oil Slick =-.

Susan S September 22, 2010 at 6:22 pm

My mouth is dry from saying, ahh so many times! Stephen Shubel took a classical, formal house and made it normal! It is one of the most comfiest homes I’ve ever seen! Hats off to you, Julia for your cheery blog and to Shubel for his cheery design and, of course, to the owners for their design sensibilities.

Kate September 22, 2010 at 7:59 pm

I’m in love! Please more posts like this Julia for our drooling pleasure!!!!
weekly post on houses like this and I would DIE! xx

hookedonhouses September 22, 2010 at 8:09 pm

I’ll see what I can do! :)

Nita September 22, 2010 at 8:48 pm

I think that’s the most beautiful bathroom I have ever seen! Why would you sell? Oh well, I would too, and take the money and build a house for a fraction of that.

Dawn September 22, 2010 at 9:10 pm

Oh, WOW!!!!! That is one gorgeous home!

I’m inspired to go through my pocket change and see what I can come up with. Something tells me that I’ll fall a little short …

Lauren September 22, 2010 at 10:51 pm

So, how would the co-ownership work? Would there be a weekly chore rota, starting with hydrangea pruning detail in the kitchen?

(Best listing photos I’ve ever seen btw – I guess $32m would bring even Ansel Adams back from the dead?)
.-= Lauren´s last blog ..12 tips for total victory =-.

sarah September 22, 2010 at 10:56 pm

Oh.my.goodness. Thank you for showing me to my dream home! I seriously have never seen a more beautiful interior. This is the exact kind of decor that I love… traditional but modern too. Ahhh it makes my heart sing! Now that price tag…? That just makes me cry! =)

Josanne September 22, 2010 at 11:37 pm

Sure, I’ll go in on it with you! Let’s see, if we can find two more people to go in on it, that will be the four families—32 million dollars divided by 8 equals a very affordable 8 million dollars per family! What a steal!

Which room to compliment first???
Actually, I have a thing for beautiful stair cases-and this one is lovely!
I also like the kitchen island top!
Love the fun decor of some rooms-since my house burned, I decided life is too short for the house to be too serious. I am getting ready to paint my downstairs bathroom a light yellow, and put up my very colorful parrots with surfboards shower curtain(the top says BOARD MEETING).
I’m afraid of heights, but the rooftop terrace is really great!
.-= Josanne´s last blog ..Twelve Year Olds Carrying Machine Guns =-.

Josanne September 22, 2010 at 11:41 pm

Oops! Julia, I meant to mention—with the high amount of views you receive each month, it wouldn’t surprise me if somehow you could actually have a partnership with some realtors, and have the dream career of travelling around showing houses from your firsthand position.
And actually, I’m being serious! 800,000 views a month is something a realtor would take into great consideration, I’m sure!
.-= Josanne´s last blog ..Twelve Year Olds Carrying Machine Guns =-.

Vicki @ In The Sandbox Comic Strip September 22, 2010 at 11:49 pm

Wow! What a gorgeous house!!
.-= Vicki @ In The Sandbox Comic Strip´s last blog ..Anniversary Weekend! =-.

Nancy@marcusdesign September 23, 2010 at 1:14 am

Wow, that island in the kitchen is NUTS. It’s perfect, and huge…probably has it’s own zip code. Love this house!
.-= Nancy@marcusdesign´s last blog ..pretty poufs are everywhere! =-.

Victoria Bellow September 23, 2010 at 4:55 am

The whole house is a sort of understated elegance. Love to see a good dose of modern with some warmth and personality. Shots,Posting,Blog are Great!Thanks For taking us with you.

E. George September 23, 2010 at 5:52 am

So when are we moving in? Hi Julia all I could say was WOW to all the pictures and go back and look again. Anyone got a spare few million? It seems like we are all left with one word to describe how we feel … Yep you said it WOW. Love the bathroom and kitchen they have character and the rooftop is wonderful. Thanks Julia this was a great blog. Regards Esther from Sydney…..

Angela September 23, 2010 at 7:45 am

.-= Angela´s last blog ..Cajun Chicken Pasta =-.

Janet September 23, 2010 at 10:14 am

Wow….opulent yet comfy. Have to give kudos to the designer and family that live there.
One think I noticed was well odd. All the bedrooms 1-4 have jack/jill bathrooms and one even has a jack/jill closet. Does anyone else think that is odd in a home of this size and cost?

Janell Beals September 23, 2010 at 11:51 am

I recognize this house, walked by it many times while living in the city! The views from this location are truly some of the best in the world! Janell
.-= Janell Beals´s last blog ..WellI Had Fun! =-.

Lisa T. September 23, 2010 at 12:24 pm

Such a gorgeous home. I love all the white and citrus colors. I think my favorite parts (can’t pick just one): is the his and her office spaces and the master bedroom. And those views are just “feed the soul” beautiful.

Struggler September 23, 2010 at 3:35 pm

Awesome house, no doubt one of SF’s finest. But you’re right, it seems way too big to actually be a home…
.-= Struggler´s last blog ..Tickle in Style! =-.

Heatherly September 26, 2010 at 3:33 pm

Speechless! Gorgeous!!

Niki Baby October 6, 2010 at 1:48 am

Gorgeous gorgeous gorgeous. The staircase. The kitchen. The bathroom, claw foot tub and modern sink……and the views! Simply gorgeous. Just gorgeous. But can you imagine the pain of keeping it clean?

hookedonhouses October 6, 2010 at 6:15 am

I have a feeling whoever lives here is not scrubbing their own toilets, though… -Julia :-)

Jules October 14, 2010 at 8:17 am

I was so surprised with how warm and inviting it is inside! I expected it to cold and sterile given the exterior. If only I had $32 million…lol
.-= Jules´s last blog ..Rude Awakening =-.

Heidi @ The Good Stuff Guide October 18, 2010 at 5:10 pm

That just looks stunning. Drop-dead gorgeous AND livable!
.-= Heidi @ The Good Stuff Guide´s last blog ..Perplexus Giveaway =-.

jimmygfitz September 18, 2011 at 9:20 am

Seek first the kingdom of God and your mansion in heaven will far exceed this place.
Spend the 32 mil feeding starving nations. God bless in Jesus name.

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